Handling Subscription Cancellations Gracefully
Churn is inevitable, but how you handle it defines your brand. I built a subscription lifecycle engine that manages grace periods and data exports.
- Grace Period Management: I implemented logic to keep premium features active until the end of the merchant's current Shopify billing cycle.
- Churn Reason Tracking: I built a mandatory exit-survey component that logs the reason for cancellation before the Shopify 'Decline' flow is triggered.
- Re-engagement Pipeline: If a merchant cancels, I set a delayed job to send a "We miss you" discount offer 15 days later via Shopify's Marketing API.